دورية أكاديمية
The MSCA Program: Developing Analytic Unicorns
| العنوان: | The MSCA Program: Developing Analytic Unicorns |
|---|---|
| اللغة: | English |
| المؤلفون: | Houghton, David M. (ORCID |
| المصدر: | Marketing Education Review. 2018 28(1):41-51. |
| الإتاحة: | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journalsTest |
| تمت مراجعته من قبل الزملاء: | Y |
| Page Count: | 11 |
| تاريخ النشر: | 2018 |
| نوع الوثيقة: | Journal Articles Reports - Descriptive |
| Education Level: | Higher Education |
| الواصفات: | Business Administration Education, Course Descriptions, Curriculum Design, Curriculum Development, Course Objectives, Graduation Requirements, Skill Development, Business Skills, Masters Programs, Story Telling, Data Analysis, Data Processing, Teaching Methods |
| مصطلحات جغرافية: | Ohio (Cincinnati) |
| DOI: | 10.1080/10528008.2017.1409078 |
| تدمد: | 1052-8008 |
| مستخلص: | Marketing analytics students who can communicate effectively with decision makers are in high demand. These "analytic unicorns" are hard to find. The Master of Science in Customer Analytics (MSCA) degree program at Xavier University seeks to fill that need. In this paper, we discuss the process of creating the MSCA program. We outline the program objectives and course requirements, and discuss the types of students we recruit. Finally, we introduce storytelling skills as a way to help marketing analytics students become analytic unicorns. Student learning outcomes (SLOs), methods of assessment, and learning exercises are included to aid in implementation. |
| Abstractor: | As Provided |
| Number of References: | 17 |
| Entry Date: | 2018 |
| رقم الانضمام: | EJ1172516 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1052-8008 |
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| DOI: | 10.1080/10528008.2017.1409078 |