دورية أكاديمية
Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors
| العنوان: | Students' Expectations of a Career in Sales: A Comparison of Finance and Marketing Majors |
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| اللغة: | English |
| المؤلفون: | Kuzma, Ann T., Kuzma, John R., Thiewes, Harold F. |
| المصدر: | American Journal of Business Education. 2009 2(5):45-52. |
| الإتاحة: | Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.comTest |
| تمت مراجعته من قبل الزملاء: | Y |
| Page Count: | 8 |
| تاريخ النشر: | 2009 |
| نوع الوثيقة: | Journal Articles Reports - Research |
| Education Level: | Higher Education Postsecondary Education |
| الواصفات: | Business Administration Education, Finance Occupations, Marketing, Sales Occupations, Majors (Students), College Students, College Graduates, Entry Workers, Career Choice, Expectation, Student Attitudes, State Universities, Outcomes of Education, Student Surveys, Likert Scales |
| تدمد: | 1942-2504 |
| مستخلص: | Many of the graduates majoring in Finance and Marketing will secure entry-level positions in sales, often beginning careers dedicated to the sale of financial products; yet, perceptions of this career vary significantly, dependent on a student's area of study. The purpose of this study is to compare and contrast the perceptions of Finance majors versus Marketing majors regarding entry-level career expectations. Students were surveyed in upper-level Finance and Marketing courses during the 2008 fall semester at a north-central state university concerning 1) their perceptions of the importance of various employment characteristics that they would consider in accepting their entry-level job and 2) the perceived importance of particular academic learning outcomes to the success of their career. |
| Abstractor: | As Provided |
| Number of References: | 15 |
| Entry Date: | 2015 |
| رقم الانضمام: | EJ1052840 |
| قاعدة البيانات: | ERIC |
| تدمد: | 1942-2504 |
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