مستخلص: |
COST FACTORS INVOLVED IN EDUCATIONAL TELEVISION PROGRAMS ARE ANALYZED. BASIC ASSUMPTIONS UNDERLYING THE ANALYSIS ARE--(1) TELEVISION IS TO BE USED AS A MAJOR RESOURCE IN THE EDUCATIONAL PROCESS, (2) FOR PURPOSES OF ANALYSIS, A TELEVISION COURSE CONSISTS OF A SERIES OF 144 HALF-HOUR PROGRAMS, PRESENTED FOUR TIMES WEEKLY THROUGHOUT A 36-WEEK SCHOOL YEAR, (3) PROGRAMS ORIGINATE FROM STUDIOS SPECIFICALLY DESIGNED TO FACILITATE INSTRUCTIONAL PROGRAMS, AND PROFESSIONAL PRODUCTION TECHNIQUES COMPARABLE TO THOSE USED IN COMMERCIAL TELEVISION BROADCASTING ARE USED, AND (4) THE TOTAL LEVEL OF TELEVISION TEACHING ACTIVITY IS LARGE ENOUGH TO PROVIDE EFFICIENT LOADS FOR THE STUDIOS AND TELEVISION TAPE MACHINES, AND ALL FACILITIES OPERATE ON A 40-HOUR WEEK AND A 50-WEEK YEAR. STUDIO OPERATING COSTS ARE SUBDIVIDED ACCORDING TO WHETHER THE STUDIOS ARE EQUIPPED WITH VIDICON OR IMAGE ORTHICON CAMERA EQUIPMENT. CAPITAL INVESTMENTS, ANNUAL EXPENSES, AND STUDIO EFFICIENCY ARE TREATED SEPARATELY. THE EQUIPMENT INVESTMENT FOR A VIDICON CAMERA SETUP IS $60,000, WHEREAS THE INVESTMENT WITH IMAGE ORTHICON CAMERAS IS $92,000. TOTAL ANNUAL EXPENSES FOR THE FORMER IS $47,000, FOR THE LATTER IT IS $58,000. PRODUCTION COSTS PER COURSE WOULD BE $19,950 AND $21,280 RESPECTIVELY. THE COST PER PROGRAM WOULD BE $138 FOR VIDICON AND $148 FOR IMAGE ORTHICON. CAPITAL INVESTMENT IN A PAIR OF TV TAPE MACHINES IS $90,000, FOR A PAIR OF ECONOMY MODEL TV TAPE MACHINES, $60,000. |