التفاصيل البيبلوغرافية
| العنوان: |
Our Apples are Healthier than Your Apples: Deciphering the Healthiness Bias for Domestic and Foreign Products |
| المؤلفون: |
Gineikiene, Justina, Schlegelmilch, Bodo B., Ruzeviciute, Ruta |
| بيانات النشر: |
American Marketing Association, 2016. |
| سنة النشر: |
2016 |
| المجموعة: |
Wirtschaftsuniversität Wien |
| مصطلحات موضوعية: |
healthiness bias / country of origin / domestic and foreign food |
| الوصف: |
This study extends previous research by exploring perceptions of healthiness in the international food marketplace. To this end, it aims to fill an important gap by shedding light on the role of country of origin in shaping perceptions of healthiness. The authors provide evidence that domestic and foreign food products elicit different perceptions of healthiness. Consumers choose domestic products because they perceive them as healthier and more natural. The effect holds across different samples and product categories (apples, tomatoes, bread, and yogurt). However, this healthiness bias vanishes when products are presented as posing health risks and when products are introduced with a dual identity (i.e., both foreign and domestic). Researching these health-related effects helps provide a better understanding of consumer attitudes toward domestic- versus foreign-made food products. |
| Original Identifier: |
oai:epub.wu-wien.ac.at:5081 |
| نوع الوثيقة: |
Article |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| العلاقة: |
http://journals.ama.org/loi/jimkTest; https://www.ama.org/publications/copyright/Pages/copyright-permissions-journals.aspxTest; http://epub.wu.ac.at/5081Test/ |
| DOI: |
10.1509/jim.15.0078 |
| الإتاحة: |
http://epub.wu.ac.at/5081/1/Gineikiene_etal_2016_JIM_Our%2DApples%2DAre%2DHealthier.pdfTest |
| رقم الانضمام: |
edsndl.VIENNA.oai.epub.wu.wien.ac.at.5081 |
| قاعدة البيانات: |
Networked Digital Library of Theses & Dissertations |
