رسالة جامعية
The Study on the Correlation among Tourism Attraction, Tourists' Satisfaction and Revisit Willingness: A Case Study of Miaoli Hakka Park
| العنوان: | The Study on the Correlation among Tourism Attraction, Tourists' Satisfaction and Revisit Willingness: A Case Study of Miaoli Hakka Park |
|---|---|
| العنوان البديل: | 遊客觀光吸引力、遊客滿意度與重遊意願相關性研究-以苗栗客家文化園區為例 |
| المؤلفون: | LIN,SU-HUA, 林淑華 |
| مرشدي الرسالة: | QIU,WEN-XU, 李永裕 |
| سنة النشر: | 2019 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 107 This study aimed to explore the attractiveness, satisfaction and revisit desire on the Hakka sightseeing and related study. The subject of this study were on the visitors into MiaoLi Hakka cultural park, the survey was by means of written questionaries, the study had sent out total 289 papers, recovered 272 papers, deducting voided 17 papers, the total useful papers were 255 sheets. The final useful recovery rate was 88.23%. The study used narrative statistics, independent sampling test, one-way analysis of variance, regression analysis, Pearson product-moment correlation coefficient and related methods. The study had reached the following study results: 1. The result of research statistics found sightseeing attractions vs visitors satisfactory dimension appear ed profound positive and highly related, it represented when sightseeing attractiveness elevated, the satisfaction should raise as well. 2. The relationship of visitors satisfaction and revisit desire, viaed the analysis from statistics discovered visitors satisfaction to the revisit desire appeared positive, the higher the satisfaction, the higher of revisit desire. 3. The study found that Hakka cultural park had uniqueness and attractiveness, the attractiveness had direct influence to customers satisfaction and revisit desires, the degree of desire to revisit to MiaoLi Hakka cultural park would be affected by the service quality and visitors satisfaction. 4. The sightseeing attractiveness by the title of “the cultural park had abundant and versatile Hakka culture” scale the highest average, illustrated that cultural park contents were indeed marvelous and plentiful, it should increase the satisfaction approval of the visitors into MiaoLi Hakka cultural park, and in the same time, it had a positive effect to increase visitors revisit desire. 5. The Relevance of sightseeing attractiveness and visitors satisfaction were closely related. 6. The sightseeing attractiveness and visitors revisit desire were closely related, sightseeing attractiveness had clear positive influence to visitors revisit desire. 7. Visitors revisit desire and satisfaction were closely related, satisfaction had notable positive influence to visitors revisit desire. 8. The sightseeing attractiveness to visitors revisit desire had positive influence. 9. Satisfaction to visitors revisit desire had positive influence. Lastly, this study result by actual research were for the government authority, private tourism industry and for the continuing researcher in tourism management planing and reference in MiaoLi area |
| Original Identifier: | 107YDU00675006 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 97 |
| الإتاحة: | http://ndltd.ncl.edu.tw/handle/zvh596Test |
| رقم الانضمام: | edsndl.TW.107YDU00675006 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |