رسالة جامعية
Correlation Model of Factors on Influence Ecotourism
| العنوان: | Correlation Model of Factors on Influence Ecotourism |
|---|---|
| العنوان البديل: | 影響生態旅遊行動之要素關聯模式 |
| المؤلفون: | Hao-Ping Hsu, 徐昊平 |
| مرشدي الرسالة: | Shwu-Ing Wu, 吳淑鶯 |
| سنة النشر: | 2018 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 106 In recent years, many tour operators have entered to the ecotourism market aiming at the trend of ecotourism. In combination of local ecological and environmental resources, these tour operators have promoted a series of themed ecotourism paths and activities to attract tourists from different places. This study conducted literature review and empirical research to explore the influences of consumers’ tourism involvement, tourism values, perception of ecotourism and affection toward ecotourism on attitude toward ecotourism, perceived value of ecotourism, willingness of consumers and actual ecotourism action. Furthermore, association models were established, and the differences on the association models of tourist groups with different tourism frequencies were compared. Convenience sampling was used to survey the consumers who had participated in ecotourism. A total of 787 valid samples were collected. The results showed that:(1) The involvement of the consumers has significantly negative influence on the attitude towards ecotourism.(2) The involvement of consumers has significantly positive influence on perceived value of ecotourism. (3) The consumers' tourism values have significantly positive influence on attitude towards ecotourism. (4) The consumers' tourism values has no significant influence on perceived value towards ecotourism. (5) The consumers' perception of ecotourism has significantly positive influence on attitude towards ecotourism. (6) The consumers' perception of ecotourism has significantly negative influence on perceived value towards ecotourism. (7) The consumers' emotion on ecological environment has significantly positive influence on ecotourism attitude and perceived value. (8) The consumers' perceived value of ecotourism has significantly positive influence on attitude toward ecotourism and consumers' willingness. (9) The consumers' attitude towards ecotourism has significantly positive influence on consumers' willingness.(10) The consumers' willingness has significantly positive influence on actual ecotourism action. |
| Original Identifier: | 106NCIT5121005 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 105 |
| الإتاحة: | http://ndltd.ncl.edu.tw/handle/mx885gTest |
| رقم الانضمام: | edsndl.TW.106NCIT5121005 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |