رسالة جامعية
Customer Relationship Management for The Transformation of Power Industry - A Case Study of Taiwan Power Company
| العنوان: | Customer Relationship Management for The Transformation of Power Industry - A Case Study of Taiwan Power Company |
|---|---|
| العنوان البديل: | 顧客關係管理於電業轉型策略之應用─以台灣電力公司為例 |
| المؤلفون: | Chih-I Lee, 李芝儀 |
| مرشدي الرسالة: | Ben-Chang Shia, 謝邦昌 |
| سنة النشر: | 2004 |
| المجموعة: | National Digital Library of Theses and Dissertations in Taiwan |
| الوصف: | 92 This main purpose of the study is finding the development of business model “Customer Relationship Management” on power industry liberalization in Taiwan. It is divided into five parts including an introduction, literature review, research method, findings, and conclusions and suggestions. Two statistical analysis methods — Logistic Regression and Chi-Square Automatic Interaction Detector in the study are used to analyze the situation of changing power companies and the satisfaction of Taiwan Power Company. The study has the following findings: (1). Customers in different areas have different attitudes toward changing power companies. (2). Customers in different areas have different satisfaction of Taiwan Power Company. |
| Original Identifier: | 092FJU00506016 |
| نوع الوثيقة: | 學位論文 ; thesis |
| وصف الملف: | 110 |
| الإتاحة: | http://ndltd.ncl.edu.tw/handle/57116636528358381344Test |
| رقم الانضمام: | edsndl.TW.092FJU00506016 |
| قاعدة البيانات: | Networked Digital Library of Theses & Dissertations |
| الوصف غير متاح. |