دورية أكاديمية
A conceptual framework of cool for social marketing
| العنوان: | A conceptual framework of cool for social marketing |
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| المؤلفون: | Mohiuddin, Khondker Galib B., Gordon, Ross, Magee, Christopher, Lee, Jeong Kyu |
| المصدر: | Journal of Social Marketing, 2016, Vol. 6, Issue 2, pp. 121-143. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/JSOCM-07-2015-0046Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 20426763 |
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| DOI: | 10.1108/JSOCM-07-2015-0046 |