دورية أكاديمية
Brand new: how visual context shapes initial response to logos and corporate visual identity systems
| العنوان: | Brand new: how visual context shapes initial response to logos and corporate visual identity systems |
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| المؤلفون: | Wertz, Robert A. |
| المصدر: | Journal of Product & Brand Management, 2023, Vol. 32, Issue 8, pp. 1388-1398. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/JPBM-08-2022-4124Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 10610421 |
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| DOI: | 10.1108/JPBM-08-2022-4124 |