دورية أكاديمية
Consumers' perceptions: an analytical study of influence of consumer emotions and response
| العنوان: | Consumers' perceptions: an analytical study of influence of consumer emotions and response |
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| المؤلفون: | Kapoor, Avinash, Kulshrestha, Chinmaya |
| المساهمون: | Palmer, Adrian |
| المصدر: | Direct Marketing: An International Journal, 2009, Vol. 3, Issue 3, pp. 186-202. |
| الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/17505930910985134Test |
| قاعدة البيانات: | Emerald Insight |
Full Text Finder | تدمد: | 17505933 |
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| DOI: | 10.1108/17505930910985134 |