دورية أكاديمية
Research on the influencing factors of Chinese agricultural brand competitiveness based on DEMATEL-ISM
| العنوان: | Research on the influencing factors of Chinese agricultural brand competitiveness based on DEMATEL-ISM |
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| المؤلفون: | Huanchen Tang, Xiaodong Liu, Meiyu Li |
| المصدر: | Scientific Reports, Vol 14, Iss 1, Pp 1-15 (2024) |
| بيانات النشر: | Nature Portfolio, 2024. |
| سنة النشر: | 2024 |
| المجموعة: | LCC:Medicine LCC:Science |
| مصطلحات موضوعية: | Agricultural products, Brand competitiveness, DEMATEL-ISM, Yangtze River Delta region, Medicine, Science |
| الوصف: | Abstract Agricultural products are pivotal to the national economy, and a comprehensive analysis of brand competitiveness significantly contributes to the support of agricultural structural adjustment and modernization. Focusing on the Yangtze River Delta region of China, this study develops an evaluation index system encompassing four dimensions: core brand competitiveness, brand management, market competitiveness, and innovation in branding. Utilizing a DEMATEL-ISM model, this research elucidates the intrinsic relationships among factors that influence brand competitiveness, resulting in a four-tier hierarchical model. The analysis delineates key factors at superficial, intermediate, and profound levels that influence brand competitiveness. Notably, regional production bases, along with innovations in brand technology and systems, emerge as profound influencers. Drawing on these findings, the study recommends strategies to enhance production foundations, accurately define development trajectories, spearhead technological innovation to foster collective reform efforts, and advocate for institutional advancements to bolster healthy brand growth. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 2045-2322 |
| العلاقة: | https://doaj.org/toc/2045-2322Test |
| DOI: | 10.1038/s41598-024-62068-1 |
| الوصول الحر: | https://doaj.org/article/f321170247b44bf4a66697052204686cTest |
| رقم الانضمام: | edsdoj.f321170247b44bf4a66697052204686c |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 20452322 |
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| DOI: | 10.1038/s41598-024-62068-1 |