دورية أكاديمية
The exploration of corporate image sustainability: A Netnography study
| العنوان: | The exploration of corporate image sustainability: A Netnography study |
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| المؤلفون: | Anak Agung Gde Satia Utama, Basuki Basuki |
| المصدر: | Etnosia, Vol 8, Iss 1, Pp 174-196 (2023) |
| بيانات النشر: | Hasanuddin University, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Ethnology. Social and cultural anthropology |
| مصطلحات موضوعية: | corporate image sustainability, netnography, qualitative, social media, Ethnology. Social and cultural anthropology, GN301-674 |
| الوصف: | This study aims to investigate the corporate image of six significant online organizational communities and their efforts to achieve sustainability. The research focuses on exploring the communication, interaction, and connection strategies employed by these companies on social media platforms to build their corporate image. The study adopts a Netnography approach, employing thematic content analysis, sentiment analysis, and social network analysis to analyze the collected data. The findings of the analysis reveal various patterns in companies' communication approaches on social media, emphasizing their commitment to sustainability. The study also highlights the importance of transparency and collaboration in building a positive corporate image and fostering stakeholder engagement. Overall, the research contributes to the growing body of knowledge on sustainability communication and social media's role in shaping corporate sustainability image. |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Indonesian |
| تدمد: | 2527-9319 2548-9747 |
| العلاقة: | https://journal.unhas.ac.id/index.php/etnosia/article/view/26440Test; https://doaj.org/toc/2527-9319Test; https://doaj.org/toc/2548-9747Test |
| DOI: | 10.31947/etnosia.v8i1.26440 |
| الوصول الحر: | https://doaj.org/article/baf0e982a8f647d98e96973e53be3042Test |
| رقم الانضمام: | edsdoj.baf0e982a8f647d98e96973e53be3042 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 25279319 25489747 |
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| DOI: | 10.31947/etnosia.v8i1.26440 |