دورية أكاديمية
Evaluating a youth-designed sexual and reproductive health mass and social media campaign in Côte d’Ivoire: triangulation of three independent evaluations
| العنوان: | Evaluating a youth-designed sexual and reproductive health mass and social media campaign in Côte d’Ivoire: triangulation of three independent evaluations |
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| المؤلفون: | Martha Silva, Dana Loll, Rebecca Ezouatchi, Sethson Kassegne, Robert-Hugues Y. Nagbe, Lorimpo Babogou, Farida Moussa, Timothy R. Werwie, Erin Portillo, Denise Adou, Claudia Vondrasek, Radha Rajan, Leanne Dougherty |
| المصدر: | Sexual and Reproductive Health Matters, Vol 31, Iss 1 (2023) |
| بيانات النشر: | Taylor & Francis Group, 2023. |
| سنة النشر: | 2023 |
| المجموعة: | LCC:Diseases of the genitourinary system. Urology LCC:The family. Marriage. Woman |
| مصطلحات موضوعية: | youth, parents, family planning, sexual health, intergenerational communication, mass media, Diseases of the genitourinary system. Urology, RC870-923, The family. Marriage. Woman, HQ1-2044 |
| الوصف: | AbstractMerci Mon Héros (MMH) is a youth-designed multi-media campaign seeking to improve sexual and reproductive health and family planning (SRH/FP) outcomes among youth living in nine francophone countries. A mixed methods approach was implemented to assess the MMH campaign progress and impact in Côte d’Ivoire. Three data sources were triangulated to evaluate the campaign: social media listening (October 2019–January 2021); a quantitative cross-sectional monitoring survey (September 2020) with 412 youth (aged 16–24) and 597 adults (aged 25–49); and a qualitative study using a Most Significant Change approach (March 2021), including a total of 24 focus group discussions with youth (aged 15–24) and adults (aged 25+) exposed to the MMH campaign. Data from all three studies were analysed independently and then brought together through a triangulation workshop where the study team compared findings to achieve convergence in evaluation results. Social listening results showed topic-specific online conversations related to MMH campaign spiked significantly during the two-week period after topic-specific campaign posts (p |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English |
| تدمد: | 26410397 2641-0397 |
| العلاقة: | https://doaj.org/toc/2641-0397Test |
| DOI: | 10.1080/26410397.2023.2248748 |
| الوصول الحر: | https://doaj.org/article/1bbb049c5c6b4759b644d8a668189064Test |
| رقم الانضمام: | edsdoj.1bbb049c5c6b4759b644d8a668189064 |
| قاعدة البيانات: | Directory of Open Access Journals |
Full Text Finder | تدمد: | 26410397 |
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| DOI: | 10.1080/26410397.2023.2248748 |