دورية أكاديمية
Flexible Marketing and Outreach: An Institutional Repository Case Study
| العنوان: | Flexible Marketing and Outreach: An Institutional Repository Case Study |
|---|---|
| المؤلفون: | Phillips, Gesina A., Kliewer, Christie |
| المصدر: | Library Faculty Scholarship |
| بيانات النشر: | Duquesne Scholarship Collection |
| سنة النشر: | 2018 |
| المجموعة: | Duquesne University: Digital Commons |
| مصطلحات موضوعية: | institutional repository, marketing, outreach, branding, scholarly communication, Library and Information Science |
| الوصف: | Librarians at Duquesne University did a soft rollout of their institutional repository in 2016, with a full rollout planned for 2017. Elsevier's acquisition of Digital Commons prompted a reevaluation of the marketing plan. The Outreach & Communications Librarian, Digital Scholarship Librarian, and Systems Librarian approached this problem collaboratively to craft (and rebrand) a marketing message. |
| نوع الوثيقة: | text |
| وصف الملف: | application/pdf |
| اللغة: | unknown |
| العلاقة: | https://dsc.duq.edu/library-scholarship/17Test; https://dsc.duq.edu/context/library-scholarship/article/1018/viewcontent/Phillips_Kliewer_ERL18poster.pdfTest; https://dsc.duq.edu/context/library-scholarship/article/1018/filename/0/type/additional/viewcontent/Flexible_Marketing___Outreach_Poster_3_2018_Phillips_Kliewer.pdfTest |
| الإتاحة: | https://dsc.duq.edu/library-scholarship/17Test https://dsc.duq.edu/context/library-scholarship/article/1018/viewcontent/Phillips_Kliewer_ERL18poster.pdfTest https://dsc.duq.edu/context/library-scholarship/article/1018/filename/0/type/additional/viewcontent/Flexible_Marketing___Outreach_Poster_3_2018_Phillips_Kliewer.pdfTest |
| حقوق: | © The Authors ; http://creativecommons.org/licenses/by/4.0Test/ |
| رقم الانضمام: | edsbas.E55259AF |
| قاعدة البيانات: | BASE |
| الوصف غير متاح. |