التفاصيل البيبلوغرافية
| العنوان: |
Autodriving to Reveal Insights About Television Consumption |
| المؤلفون: |
Rasolofoarison, Dina, Feiereisen, Stephanie, Russell, Cristel, Schau, Hope |
| سنة النشر: |
2022 |
| المجموعة: |
Base Institutionnelle de Recherche de l'université Paris-Dauphine (BIRD) |
| مصطلحات موضوعية: |
Etudes du consommateur, 658.8, L.L8.L82, D.D1.D12, Marketing, L - Industrial Organization::L8 - Industry Studies: Services::L82 - Entertainment, Media, D - Microeconomics::D1 - Household Behavior and Family Economics::D12 - Consumer Economics: Empirical Analysis |
| الوصف: |
In this research project, autodriving was used as one of several data collection methods to understand how consumers watch TV. Recognizing that consumers increasingly have the ability to control the pace and content of their entertainment consumption, we were interested in navigation strategies used when watching series in a transmedia environment. The autodriving element followed a first set of interviews with TV series watchers using a mix of grand tour questions and floating prompts (McCracken 1988). While those interviews yielded excellent first-person accounts of participants’ viewing practices and experiences of serial narratives, we (and yes, the review team!) recognized that these retrospective interviews could not capture all the insights into TV viewing practices nor their surrounding sociocultural context.In this session, we discuss how we used the visual research technique to supplement our other methods (interviews, diaries) and capture our respondents first person perspective on their viewing practices. We document the value of adopting video recordings as material for video-elicitation interviews, and discuss its challenges as well. We followed the steps outlined in Lahlou (2011) and Lahlou et al. (2015)’s Subjective Evidence-Based Ethnography (SEBE). This method compares and contrasts researchers’ interpretations of the video recordings (third person perspective) with the subjective experience of the participants (first person perspective). It involves first using a small camera to video record the activity of the participant. Then, researchers confront participants during follow-up interviews with these recordings to collect their subjective experience. This procedure enables participants to reconstruct and describe their psychological state at the moment of action, especially their goals, by reviewing visuals of their activity recorded from their own perspective. The major benefit of this method is to provide both detailed records of the participants’ overt behaviors (i.e. their actual ... |
| نوع الوثيقة: |
conference object |
| اللغة: |
English |
| العلاقة: |
Consumer Culture Theory conference; 2022-07; Corvallis; Etats-Unis d'Amérique; non; https://basepub.dauphine.psl.eu/handle/123456789/23879Test |
| الإتاحة: |
https://basepub.dauphine.psl.eu/handle/123456789/23879Test |
| رقم الانضمام: |
edsbas.D0038BE9 |
| قاعدة البيانات: |
BASE |
