التفاصيل البيبلوغرافية
| العنوان: |
'Är jag en siffra eller är jag en människa?' : En kvalitativ studie om butikssäljares upplevelse av arbetskrav, förutsättningar och stöd i deras arbete |
| المؤلفون: |
Blomberg, Nathalie |
| بيانات النشر: |
Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle |
| سنة النشر: |
2024 |
| المجموعة: |
Luleå University of Technology Publications / Publikationer Luleå Tekniska Universitet |
| مصطلحات موضوعية: |
Retail sales associates, emotional labor, work demands, given conditions, support, Butikssäljare, emotionellt arbete, arbetskrav, förutsättningar, stöd, Sociology, Sociologi |
| الوصف: |
The purpose of this essay is to examine the experiences of retail sales associates regarding work demands, the conditions provided to them to meet these demands, and the strategies they use to manage their work situation. The essay aims to highlight the challenges faced by retail sales associates, especially when high work demands and quantitative targets overshadow their human needs and well-being. The role of a retail sales associate involves a constant balancing act between satisfying customers' individual needs and preferences while also meeting employer demands and sales targets, which can pose a significant challenge for many sales associates. The essay is built on a qualitative approach together with the included theoretical framework which is Karasek and Theorell's demand-control-support model, as well as Arlie Hochschild's concepts of emotional labor, feeling rules, and surface and deep acting. From the collected empirical material, alongside the theoretical framework, three key themes emerged that formed the results of the study, which are: The new Taylorism – a combination between emotional labor and sale pressure, Levels of conditions – from customer to management, Taking control and withstand alienation, When the organization's support is lacking, colleagues play a decisive role. The results therefore suggest that the retail sales associates' work environment is characterized by high sales demands, subtle expectations for emotional labor, and insufficient resources. To cope with these demands, sales associates seek support from their colleagues and attempt to create a work culture that resists individualism and alienation, particularly when the support provided by employers is deemed inadequate. ; Syftet med denna uppsats är att undersöka butikssäljares upplevelser av arbetskrav, de förutsättningar som de tillhandahålls för att möta dessa krav, och de strategier som butikssäljarna själva använder för att hantera sin arbetssituation. Uppsatsen strävar efter att belysa de utmaningar ... |
| نوع الوثيقة: |
bachelor thesis |
| وصف الملف: |
application/pdf |
| اللغة: |
Swedish |
| العلاقة: |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-107464Test |
| الإتاحة: |
http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-107464Test |
| حقوق: |
info:eu-repo/semantics/openAccess |
| رقم الانضمام: |
edsbas.BEF95048 |
| قاعدة البيانات: |
BASE |
