دورية أكاديمية
Fan Engagement Behavior:Validation of a Theory-Based Scale
| العنوان: | Fan Engagement Behavior:Validation of a Theory-Based Scale |
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| المؤلفون: | Yoshida, Masayuki, Biscaia, Rui, Uhrich, Sebastian, Gordon, Brian S., Huettermann, Marcel, Nakazawa, Makoto |
| المصدر: | Yoshida , M , Biscaia , R , Uhrich , S , Gordon , B S , Huettermann , M & Nakazawa , M 2024 , ' Fan Engagement Behavior : Validation of a Theory-Based Scale ' , Journal of Sport Management , vol. 38 , no. 2 , pp. 133-150 . https://doi.org/10.1123/jsm.2023-0075Test |
| سنة النشر: | 2024 |
| مصطلحات موضوعية: | customer engagement, customer engagement behavior, scale development, spectator sport, /dk/atira/pure/subjectarea/asjc/3600/3612, name=Physical Therapy, Sports Therapy and Rehabilitation, /dk/atira/pure/subjectarea/asjc/1800/1800, name=General Decision Sciences, /dk/atira/pure/subjectarea/asjc/1400/1407, name=Organizational Behavior and Human Resource Management, /dk/atira/pure/subjectarea/asjc/2700/2732, name=Orthopedics and Sports Medicine, /dk/atira/pure/sustainabledevelopmentgoals/good_health_and_well_being, name=SDG 3 - Good Health and Well-being |
| الوصف: | In this research, we conducted two studies to validate a multidimensional scale of fan engagement behavior. In Study 1, we generated survey items through a systematic review of the relevant literature, collected data from fans of professional baseball (n = 319) and soccer (n = 301), and provided evidence for the construct and concurrent validity of the scale composed of six dimensions. In Study 2, we reassessed construct validity in professional baseball (n = 582) and found that fan engagement behavior was represented by the proposed six dimensions with a final list of 21 items. Further, our predictive analysis throughout a season showed that fan engagement behavior fully mediated the relationship between predictor (team identification and awareness of fan engagement initiatives) and outcome variables (media viewing frequency, attendance frequency, and flourishing). The developed scale advances our understanding of fans’ voluntary actions that are culturally embedded in spectator sport. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | https://researchportal.bath.ac.uk/en/publications/c3cd3b60-cdf4-4ea5-a99e-ba5113e418c0Test |
| DOI: | 10.1123/jsm.2023-0075 |
| الإتاحة: | https://doi.org/10.1123/jsm.2023-0075Test https://researchportal.bath.ac.uk/en/publications/c3cd3b60-cdf4-4ea5-a99e-ba5113e418c0Test https://purehost.bath.ac.uk/ws/files/300007721/post_print_version_RB.pdfTest http://www.scopus.com/inward/record.url?scp=85185784046&partnerID=8YFLogxKTest |
| حقوق: | info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.AAD6A73E |
| قاعدة البيانات: | BASE |
| DOI: | 10.1123/jsm.2023-0075 |
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