دورية أكاديمية
Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness
| العنوان: | Evaluating the influence of government initiatives and social platforms on green practices of Gen Z: The mediating role of environmental awareness and consciousness |
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| المؤلفون: | Agrawal Mini, Kalia Prateek, Nema Priyanka, Zia Adil, Kaur Kulvinder, John Hephzibah Beula |
| المصدر: | Cleaner and Responsible Consumption |
| سنة النشر: | 2023 |
| المجموعة: | Masaryk University: Open Services of Information System / Masarykova univerzita: Veřejné služby Informačního systému |
| مصطلحات موضوعية: | Environmental sustainability, Government initiatives, Social platform influence, Gen Z, Green practices |
| الوصف: | The current study investigates the impact of environmental sustainability government initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were collected using a self-administered survey targeting Gen Z consumers. A total of 354 responses were analyzed using the partial least square structural equational modeling (PLS-SEM). The results reveal that SPI, EA, and EC have a significant positive impact on GP, while ESGI does not affect GP. The study also examines the mediating role of EC and EA in the adoption/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their green initiative. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | English |
| العلاقة: | https://is.muni.cz/publication/2268920Test |
| DOI: | 10.1016/j.clrc.2023.100109 |
| الإتاحة: | https://doi.org/10.1016/j.clrc.2023.100109Test https://is.muni.cz/publication/2268920Test |
| حقوق: | info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.6970AFAD |
| قاعدة البيانات: | BASE |
| DOI: | 10.1016/j.clrc.2023.100109 |
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