دورية أكاديمية
Social Cues and the Online Purchase Intentions of Organic Wine
| العنوان: | Social Cues and the Online Purchase Intentions of Organic Wine |
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| المؤلفون: | Sohn, Stefanie, Seegebarth, Barbara, Kissling, Martin, Sippel, Tabea |
| المصدر: | Foods (Basel, Switzerland), 2020, 9 (5), 643; https://doi.org/10.3390/foods9050643Test -- Foods -- http://www.mdpi.com/journal/foodsTest -- http://www.bibliothek.uni-regensburg.de/ezeit/?2704223Test -- 2304-8158 -- 2304-8158 |
| بيانات النشر: | MDPI |
| سنة النشر: | 2020 |
| المجموعة: | Braunschweig Technical University: Braunschweig Digital Library |
| مصطلحات موضوعية: | Article, ddc:33, ddc:381, ddc:641, Veröffentlichung der TU Braunschweig, Publikationsfonds der TU Braunschweig, Sustainability, Social Cues, Organic Wine, Online Retailing, Store Atmospherics |
| الوصف: | This study investigates how online store atmospherics (i.e., social cues) affect consumer purchase intentions of organic wine. A between-subject experiment with a quantitative survey conducted among German consumers reveals that the mere presence of social cues (i.e., a chat box) on a wine sellers' online platform positively affects the intention to purchase organic wine from this online store because social cues elicit perceptions of social presence that translate into trust in the online store and brand trust. The latter promotes purchase intentions. Internal (i.e., familiarity with organic wine purchases) and situational (i.e., goal-directedness of shopping) factors do not moderate the effects of social cues. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | 15 Seiten |
| اللغة: | English |
| العلاقة: | https://doi.org/10.3390/foods9050643Test; https://nbn-resolving.org/urn:nbn:de:gbv:084-2020052510372Test; https://leopard.tu-braunschweig.de/receive/dbbs_mods_00068708Test; https://leopard.tu-braunschweig.de/servlets/MCRFileNodeServlet/dbbs_derivate_00047416/Sohn_foods-09-00643.pdfTest; http://publikationsserver.tu-braunschweig.de/get/68708Test |
| DOI: | 10.3390/foods9050643 |
| الإتاحة: | https://doi.org/10.3390/foods9050643Test https://nbn-resolving.org/urn:nbn:de:gbv:084-2020052510372Test https://leopard.tu-braunschweig.de/receive/dbbs_mods_00068708Test https://leopard.tu-braunschweig.de/servlets/MCRFileNodeServlet/dbbs_derivate_00047416/Sohn_foods-09-00643.pdfTest http://publikationsserver.tu-braunschweig.de/get/68708Test |
| حقوق: | public ; https://creativecommons.org/licenses/by/4.0Test/ ; info:eu-repo/semantics/openAccess |
| رقم الانضمام: | edsbas.4AC88ED5 |
| قاعدة البيانات: | BASE |
| DOI: | 10.3390/foods9050643 |
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