التفاصيل البيبلوغرافية
| العنوان: |
Improved methods for recruiting Latino participants for Alzheimer’s disease research using the Brain Healthy Registry |
| المؤلفون: |
Camacho, Monica R, Weiner, Mike W, González, Hector M, Mayeda, Elizabeth Rose, Alaniz, Roxanne, Ashford, Miriam T, Nosheny, Rachel L |
| المصدر: |
Alzheimer's & Dementia ; volume 17, issue S10 ; ISSN 1552-5260 1552-5279 |
| بيانات النشر: |
Wiley |
| سنة النشر: |
2021 |
| المجموعة: |
Wiley Online Library (Open Access Articles via Crossref) |
| الوصف: |
Background Traditional strategies have been largely unsuccessful in recruiting Latinos and other underrepresented groups for Alzheimer’s disease and related dementias (ADRD) clinical research. Online registries are a promising approach to recruit hard to reach populations. This project, funded by the California Department of Public Health Alzheimer’s Disease Program, aimed to use internet advertising and culturally‐tailored messaging to enroll participants in the Brain Healthy Registry (BHR), an online registry for ADRD research. Methods Researchers collaborated with marketing professionals experienced in marketing to Latinos. A community advisory board, comprised of professionals from different industries who identify as Latino and/or have knowledge and experience within local Latino communities, was formed to guide recruitment strategies tailored to Latinos’ values and beliefs. Custom audience targeting displayed Facebook and Google ads to Latinos living in California zip codes with large Latino populations. Recruitment strategies, including “look‐alike” audience targeting, ad retargeting, simplification of the BHR enrollment process, and revamped email campaigns to individuals that did not complete enrollment, were employed. Results Internet advertising from September 2020 and mid‐January 2021 resulted in email addresses from 5,095 individuals, of which 2,560 (50%) joined BHR. Seventy four percent of new participants self‐reported Latino ethnicity. Prior to this, there were only 3,761 Latino participants (out of total sample size of > 70,0000) since BHR’s inception in 2014. A larger percentage of new participants also self‐reported being non‐White/Caucasian compared to previously enrolled participants (Table 1). The cost to enroll a participant recruited from these efforts ranged from approximately $35 – $80. Conclusion Internet advertising with culturally tailored recruitment messaging substantially increased representation of Latino participants in BHR during a short timeframe. Future efforts ... |
| نوع الوثيقة: |
article in journal/newspaper |
| اللغة: |
English |
| DOI: |
10.1002/alz.056193 |
| الإتاحة: |
https://doi.org/10.1002/alz.056193Test |
| حقوق: |
http://onlinelibrary.wiley.com/termsAndConditions#vorTest |
| رقم الانضمام: |
edsbas.45D5F9C5 |
| قاعدة البيانات: |
BASE |
