دورية أكاديمية
Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising
| العنوان: | Increasing clicks through advanced targeting: applying the third-party seal model to airline advertising |
|---|---|
| المؤلفون: | Murphy, Daniel |
| المصدر: | Journal of Tourism, Heritage & Services Marketing ; 5 ; 1 ; 24-30 |
| بيانات النشر: | MISC |
| سنة النشر: | 2020 |
| المجموعة: | SSOAR - Social Science Open Access Repository |
| مصطلحات موضوعية: | Wirtschaft, Economics, Third-Party Seal Model, airline marketing, third-party seals, online advertising, Marketing, Tourismus, Reiseverkehr, Luftverkehr, Werbung, Soziale Medien, Zertifizierung, tourism, tourist traffic, air traffic, advertising, social media, certification |
| الوقت: | 20400, 40200 |
| الوصف: | From five-star hotels and Michelin Star restaurants, few industries signal their quality and unique selling points through the use of third-party seals like tourism. However, despite using seals and certifications in advertising being widespread, little academic research has been conducted into their effectiveness. Through the running of campaigns on Facebook’s Ad Manager for Indian airline Jet Airways, this study applies the Third-Party Seal Model to optimise campaign audiences to target the right prospects with the most effective message. Findings and a practical framework for optimal campaign delivery for the airline industry are presented. |
| نوع الوثيقة: | article in journal/newspaper |
| اللغة: | unknown |
| تدمد: | 2529-1947 |
| العلاقة: | https://www.ssoar.info/ssoar/handle/document/66387Test; http://nbn-resolving.org/urn:nbn:de:0168-ssoar-66387-2Test; https://doi.org/10.5281/zenodo.2641244Test |
| DOI: | 10.5281/zenodo.2641244 |
| الإتاحة: | https://doi.org/10.5281/zenodo.2641244Test https://www.ssoar.info/ssoar/handle/document/66387Test http://nbn-resolving.org/urn:nbn:de:0168-ssoar-66387-2Test |
| حقوق: | Creative Commons - Namensnennung, Nicht kommerz., Keine Bearbeitung 4.0 ; Creative Commons - Attribution-Noncommercial-No Derivative Works 4.0 ; Grüner Verlag ; Green Publisher |
| رقم الانضمام: | edsbas.2CF486C2 |
| قاعدة البيانات: | BASE |
| تدمد: | 25291947 |
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| DOI: | 10.5281/zenodo.2641244 |