التفاصيل البيبلوغرافية
| العنوان: |
Analisis Penerapan Experiential Marketing Terhadap Minat Berkunjung Ulang Pada Objek Wisata Bayt Al-Qur’an Al-Akbar |
| المؤلفون: |
Kurniawan, Triansa, Alhadi, Esya, Rini, Rini |
| المصدر: |
Jurnal Aplikasi Manajemen dan Bisnis; Vol. 2 No. 2 (2022): Jurnal Aplikasi Manajemen dan Bisnis April 2022 ; 2723-6048 ; 2723-6056 |
| بيانات النشر: |
Politeknik Negeri Sriwijaya |
| سنة النشر: |
2022 |
| المجموعة: |
Jurnal Politeknik Negeri Sriwijaya (Polsri) |
| الوصف: |
This study aims to determine the influence of the Experiential Marketing on Revisit Intention. This study uses descriptive quantitative research methods with data collection techniques through interviews, questionnaires, and documentation, this study uses purposive sampling technique with a sample of 100 respondents. The research data uses Multiple Linear Regression Analysis processed with IBM SPSS Ver 25. The results show that the Experiential Marketing have a positive relationship and have a significant effect on Revisit Intention. |
| نوع الوثيقة: |
article in journal/newspaper |
| وصف الملف: |
application/pdf |
| اللغة: |
English |
| العلاقة: |
https://jurnal.polsri.ac.id/index.php/JAMB/article/view/4778/1979Test; https://jurnal.polsri.ac.id/index.php/JAMB/article/view/4778Test |
| الإتاحة: |
https://jurnal.polsri.ac.id/index.php/JAMB/article/view/4778Test |
| رقم الانضمام: |
edsbas.2AB9FA7D |
| قاعدة البيانات: |
BASE |
