التفاصيل البيبلوغرافية
| العنوان: |
FURTHER COMMENTS ON BIGNESS AND THE REGULATION OF MARKETING. |
| المؤلفون: |
Edwards, Corwin D. |
| المصدر: |
Journal of Marketing; Oct50, Vol. 15 Issue 2, p190-198, 9p |
| مصطلحات موضوعية: |
MARKETING, MONOPOLIES -- Government policy, EXCLUSIVE contracts, GOVERNMENT policy on economic competition, TRADE regulation, CONSUMER law, UNITED States. Federal Trade Commission Act, UNITED States. Clayton Act, UNITED States. Sherman Act, GOVERNMENT policy |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
The article reports on concentration of economic influence in the field of marketing. The author focuses on the effect legislation developed to prevent the formation of monopolies has on the freedom of business enterprises. Legislation including the Clayton Act, the Federal Trade Commission Act, and the Sherman Act are discussed in detail. The author goes on to question whether or not public control over business and marketing in the U.S. can be preserved without inhibiting the influence of economic power. The different types of monopolies are identified and examined. |
| قاعدة البيانات: |
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