التفاصيل البيبلوغرافية
| العنوان: |
A Study of the Impact of Travel Satisfaction on the Likelihood of Travelers to Revisit Thailand. |
| المؤلفون: |
Rittichainuwat, Bongkosh Ngamsom, Hailin Qu, Mongknonvanit, Chollada |
| المصدر: |
Journal of Travel & Tourism Marketing; 2002, Vol. 12 Issue 2/3, p19, 25p |
| مصطلحات موضوعية: |
TOURISM, AIR travelers, AIR travel, CUSTOMER satisfaction, QUALITY of service, CUSTOMER services, TOURISTS, INTERNATIONAL airports |
| مصطلحات جغرافية: |
THAILAND |
| مستخلص: |
This study aims to: (1) examine the satisfaction of international travelers during their visit to Thailand; (2) determine whether there is a significant difference in travel satisfaction between first time and repeat travelers; (3) assess whether there is a significant difference in travel satisfaction among travelers with different demographic profiles; and, (4) identify the impact of travel satisfaction on the likelihood of travelers to revisit Thailand. An exit questionnaire survey was used to collect data. The target population was the international traveler who was checking in for departure flights to 13 countries at the Bangkok International Airport from June 1-4 and June 10-11, 2000. A three stage sampling approach including proportionate stratified, cluster and systematic random sampling was used to randomly select 590 international travelers. Descriptive statistics, independent sample mean t-test, exploratory factor analysis, ANOVA, and logistic regression were used to analyze the data. The result of the study revealed a significant difference in travel satisfaction between first time and repeat travelers, and among travelers with different demographic profiles, and the impact of travel satisfaction on [ABSTRACT FROM PUBLISHER] |
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| قاعدة البيانات: |
Complementary Index |
