التفاصيل البيبلوغرافية
| العنوان: |
O positivismo percebido nas etapas de desenvolvimento do DNA da marca. (Portuguese) |
| العنوان البديل: |
The perceived positivism in the development stages of the brand DNA. (English) |
| المؤلفون: |
Reuter Braun, Jan Raphael, Lopes, Dayane, Werner, Leandro, Perassi, Richard, Ribas Gomez, Luiz Salomão |
| المصدر: |
Arcos: Design, Cultura e Visualidade; Jun2014, Vol. 8 Issue 1, p36-48, 13p |
| الملخص (بالإنجليزية): |
Design has been characterized by constant use of project's methodologies, which, in some way, contributed to the creation of countless methods of projective design methodologies. However, the scientific basis which validates the processes and methods adopted, is constantly questioned. Thus, from a positivist view, we sought to examine the stages of conceptualization that are part of design methodology that has been developed in a laboratory of Design, Federal University of Santa Catarina to the creation of brands. [ABSTRACT FROM AUTHOR] |
| Abstract (Portuguese): |
O design caracterizou-se por utilizar constantemente de metodologias projetuais, o que, de certo modo, colaborou para a criação de inúmeros métodos disponíveis atualmente. Porém, a base científica que valida os processos e métodos, é constantemente questionada. Deste modo, a partir de uma visão positivista, buscou-se analisar as etapas de conceituação que fazem parte da metodologia projetual que vem sendo desenvolvida em um laboratório de Design da Universidade Federal de Santa Catarina para a criação de marcas. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Complementary Index |
