التفاصيل البيبلوغرافية
| العنوان: |
Private Labels: Strong, Strategic & Growing. |
| المؤلفون: |
Ryan, Thomas J. |
| المصدر: |
Apparel Magazine. Jun2003, Vol. 44 Issue 10, p32. 7p. 6 Color Photographs, 1 Black and White Photograph. |
| مصطلحات موضوعية: |
*HOUSE brands, *CLOTHING industry, *DEPARTMENT stores, *RETAIL industry |
| مصطلحات جغرافية: |
UNITED States |
| الشركة/الكيان: |
TARGET Corp. 006961700 TGT |
| مستخلص: |
The article reports on increasing popularity of private labels of apparels and clothing in the U.S. Retailers have become very serious about their private labels, especially in 2002. Target Stores Inc. concluded exclusive licensing deals with Seventh Avenue dress designers such as Gene Meyer, Isaac Mizrahi and Cynthia Rowley, and Federated Department Stores hired Heather Mills, model and human rights activist as spokesperson for I.N.C. International Concepts. But most of the changes in private label initiatives have been more subtle, such as giving proprietary brands better space in retail stores and promoting them more in weekly circulars. Many department stores are reducing their stock of private labels while putting a major emphasis on the more important ones. "Retailers are just maturing in the private label business," says Jeff Rives, president and CEO at private label producer Rives Apparel International. "They're treating them morelike national brands and investing in them more like brands." On the design side, stores are making commitments to improve the quality of merchandise and delivery. More private brands are being treated like national brands, with respect to their labeling, advertising and their display in retail stores. |
| قاعدة البيانات: |
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