التفاصيل البيبلوغرافية
| العنوان: |
Does Mentioning “Some People” and “Other People” in an Opinion Question Improve Measurement Quality? |
| المؤلفون: |
Yeager, David Scott1, Krosnick, Jon A.1 |
| المصدر: |
Public Opinion Quarterly. Jan2012, Vol. 76 Issue 1, p131-141. 11p. |
| مصطلحات موضوعية: |
*QUESTIONNAIRES, HUMAN research subjects, OTHER (Philosophy), SURVEYS, ATTITUDE (Psychology), CITIZEN attitudes |
| مصطلحات جغرافية: |
UNITED States |
| مستخلص: |
Researchers often measure attitudes and beliefs using “some/other” questions (“Some people think that … but other people think that …”) instead of asking simpler “direct” questions. This article reports studies testing the hypothesis that the some/other question form yields improved response validity. Eight experiments embedded in national surveys provided no evidence in support of this hypothesis. Instead, validity was found to be greatest when employing the direct question format presenting response options in an order that did not violate conversational conventions. Furthermore, some/other questions take longer to ask and answer and, because they involve more words, require greater cognitive effort from respondents. Therefore, the some/other format seems best avoided; direct questions that avoid unconventional response option ordering are preferable to maximize data quality. [ABSTRACT FROM PUBLISHER] |
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Copyright of Public Opinion Quarterly is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
