التفاصيل البيبلوغرافية
| العنوان: |
Retail--brand baby--products: What do consumers think? |
| المؤلفون: |
Broadbridge, Adelina, Morgan, Henry P. |
| المصدر: |
Journal of Brand Management. Feb2001, Vol. 8 Issue 3, p196. 15p. 1 Diagram. |
| مصطلحات موضوعية: |
*CONSUMER behavior, *CUSTOMER satisfaction, TOILETRIES |
| مستخلص: |
Investigates consumer perceptions and buying behavior of retail versus manufacturer brand baby care toiletry products. Dimensions of consumer risk identified; Examination of consumer perceptions and buying behavior within the baby-care product category; Case study. |
| قاعدة البيانات: |
Business Source Index |
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