التفاصيل البيبلوغرافية
| العنوان: |
Helpful Hopefulness: The Effect of Future Positive Emotions on Consumption. |
| المؤلفون: |
Winterich, Karen Page1 (AUTHOR) kpw2@psu.edu, Haws, Kelly L.2 (AUTHOR) khaws@mays.tamu.edu |
| المصدر: |
Journal of Consumer Research. Oct2011, Vol. 38 Issue 3, p505-524. 20p. |
| مصطلحات موضوعية: |
*CONSUMERS, SELF-control, AFFECT (Psychology), HOPE, SNACK foods, FOOD habits |
| مستخلص: |
Although positive affect may enhance self-control, some research suggests that this is not always the case. To clarify this relationship, we investigate the role of temporal focus on the effect of specific positive emotions on self-control dilemmas in snack consumption. In four studies, we demonstrate that participants experiencing a future-focused positive emotion (i.e., hopefulness) consume less unhealthy food and have lower preferences for unhealthy snacks than those in a past- or present-focused emotional state (i.e., pride, happiness). We demonstrate the role of temporal focus through its natural occurrence in emotion-induction essays (study 1), chronic temporal focus (study 2), and manipulation of anticipated versus retrospective emotional states (study 3). A fourth study demonstrates that self-control benefits do not arise from future-focused negative emotions (i.e., fear) as they do from future-focused positive emotions. These results suggest that consumers may benefit from adapting the temporal focus of positive emotions to the future. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of Consumer Research is the property of Oxford University Press / USA and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
