التفاصيل البيبلوغرافية
| العنوان: |
An Evaluation of the Application of Minimum Chi-Square Procedures to Stochastic Models of Brand Choice. |
| المؤلفون: |
Blattberg, Robert C.1, Sen, Subrata K.1 |
| المصدر: |
Journal of Marketing Research (JMR). Nov73, Vol. 10 Issue 4, p421-427. 7p. 2 Charts. |
| مصطلحات موضوعية: |
*BRAND choice, *CONSUMER preferences research, *STOCHASTIC models, *DISCRIMINANT analysis, *STATISTICAL hypothesis testing, *BRAND loyalty, *PARAMETER estimation, *BRAND evaluation, *MARKET mapping, CHI-squared test |
| مستخلص: |
This paper investigates the small sample properties of minimum chi-square estimates of the parameters of stochastic brand choice models. It also describes and evaluates a statistical test which is appropriate for discriminating between two stochastic brand choice models when one is a constrained version of the other. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
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