التفاصيل البيبلوغرافية
| العنوان: |
Measurement and Estimation of Conjoint Utility Functions. |
| المؤلفون: |
Pekelman, Dov1, Sen, Subrata K.2 |
| المصدر: |
Journal of Consumer Research. Mar79, Vol. 5 Issue 4, p262-271. 10p. 3 Charts, 5 Graphs. |
| مصطلحات موضوعية: |
*CONJOINT analysis, *UTILITY functions, *CONSUMER research, *PRODUCT attributes, *LINEAR programming, *ESTIMATION theory, *BRAND evaluation, *BRAND name products, *MARKETING research, INTERPOLATION |
| مستخلص: |
Conjoint analysis studies usually calculate utilities for several discrete attribute levels and then use linear interpolation to predict utilities for other attribute levels. Instead of linear interpolation, utility functions can be used. This paper compares the predictive abilities of the utility function approach and the procedure of linear interpolation. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |
