التفاصيل البيبلوغرافية
| العنوان: |
Consumer Choice of Airlines in Malaysia: A Synthesis of Perspectives from Participants in the Air Travel Market. |
| المؤلفون: |
Oyewole, Philemon1 Poyewole@howard.edu, Sankaran, Muthulakshmi2, Choudhury, Pravat3 |
| المصدر: |
Journal of International Consumer Marketing. 2007, Vol. 20 Issue 1, p19-31. 13p. 3 Charts. |
| مصطلحات موضوعية: |
*AIR travel, *CONSUMER preferences, *AIRLINE industry, *TRANSPORTATION industry, AIR travelers |
| مصطلحات جغرافية: |
MALAYSIA |
| مستخلص: |
Competition, coupled with air travelers' worries following the 9/11 incident has made winning customers to one's side tougher in the airline industry. It thus becomes important to know what factors determine the choice of airlines by air passengers. This paper examines these factors in the context of a developing country, Malaysia. Perspectives of airlines, travel agents, and consumers were sought through a questionnaire survey. Results show that safety record of the airlines is an overriding factor mentioned by the airlines surveyed. Consumers and agents, however, rated this factor of third/fourth importance, putting it behind discounted fares, and large number of cities served by an airline. All the three groups of market participants tend to be in harmony in rating ICT (Information Communications Technology) as the least important choice factor. Finally, consumers also mentioned other factors never alluded to by either the airlines or the travel agents. Managerial implications of these findings for airlines operating in Malaysia and similar developing countries are discussed. [ABSTRACT FROM AUTHOR] |
|
Copyright of Journal of International Consumer Marketing is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
