التفاصيل البيبلوغرافية
| العنوان: |
Beaten paths not always right roads. |
| المؤلفون: |
Dahlhoff, Denise1, Pohl, Alexander1 |
| المصدر: |
Marketing News. 05/10/99, Vol. 33 Issue 9, p16-16. 2/3p. 1 Color Photograph. |
| مصطلحات موضوعية: |
*CUSTOMER satisfaction, *AUTOMATED teller machines, *CUSTOMER loyalty, *MARKET surveys, *CUSTOMER relations, *CONSUMER behavior |
| مستخلص: |
The article focuses on common misconceptions about what it takes to satisfy today's demanding customer. Delivering the essentials achieves superior customer satisfaction. Automated teller machines with 24-hour service, accurate, itemized telephone bills and well-staffed call centers all meet the definition of essentials. Customer satisfaction leads to customer loyalty. Customer loyalty programs can compensate for customer dissatisfaction. Companies should regularly carry out surveys for measuring customer satisfaction levels. |
| قاعدة البيانات: |
Business Source Index |
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