التفاصيل البيبلوغرافية
| العنوان: |
THE LINKEDIN EFFECT: BUILDING PERSONAL BRANDS, ENHANCING SELF-ESTEEM AND JOB SEARCH BEHAVIORS FOR THE NEXT GENERATION. |
| المؤلفون: |
Leo, Christopher1 (AUTHOR) christopher.leo@ucf.edu, Halloran, Timothy2 (AUTHOR), Valdez, Carlos1 (AUTHOR), Martinou, Ioanna3 (AUTHOR), Connell, Leslie1 (AUTHOR), Morin, Jennifer1 (AUTHOR) |
| المصدر: |
Marketing Education Review. Summer2024, Vol. 34 Issue 2, p107-120. 14p. |
| مصطلحات موضوعية: |
*JOB hunting, *SELF-promotion, *CAREER development, PERSONAL belongings, SEARCHING behavior, SELF-esteem |
| مستخلص: |
This study examines the role of the popular job searching website LinkedIn and its effects on personal branding, self-esteem and job search behavior self-efficacy. The experiment examined the pre and post changes of these constructs after participants completed a LinkedIn training workshop and found statistically significant results for the experimental group. These findings suggest that career development professionals should consider incorporating LinkedIn training workshops as a means of enhancing employees' personal brands and job search behavior self-efficacy. The results also highlight the potential of technological interventions in career development. Future research should explore the long-term effects of LinkedIn training on personal branding and job search outcomes. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |
