التفاصيل البيبلوغرافية
| العنوان: |
Key performance indicators of construction companies in branding products and construction projects for success in a competitive environment in Iran. |
| المؤلفون: |
Anjomshoa, Erfan1 (AUTHOR) erfan.anjomshoa@ut.ac.ir |
| المصدر: |
Engineering Construction & Architectural Management (09699988). 2024, Vol. 31 Issue 5, p2151-2175. 25p. |
| مصطلحات موضوعية: |
*CONSTRUCTION industry, *MARKETING, *CRITICAL success factor, CONSTRUCTION projects, LITERATURE reviews |
| مصطلحات جغرافية: |
IRAN |
| مستخلص: |
Purpose: Key performance indicators (KPIs) play a pivotal role in evaluating the level of success of an organization in achieving its business objectives. The objective of the current research is to identify and prioritize effective KPIs in branding products and construction projects, which contribute to the success of construction companies in a competitive environment. Design/methodology/approach: The present research is of an inferential, descriptive and survey nature. In this study, we identified the influential key performance indicators of construction companies in branding products and construction projects for success in a competitive environment through a literature review and expert opinions. The data were collected using a questionnaire, and a combination of the one-sample t-test method with a 95% confidence level and the fuzzy multiple attribute decision-making (FMADM) method was employed for analysis. Findings: The results indicate that the most influential key performance indicators for construction companies in branding products and construction projects for success in a competitive environment are, in order of significance, the following indices: "Marketing and Advertising," "Financial," "Creativity," "Technical and Operational" and "Social and Political." Originality/value: The present research examines the importance of branding construction products and projects for the success of construction companies by improving their business objectives and utilizing key performance indicators throughout the product lifecycle (production and construction). This study provides solutions on how construction companies can increase their competitive advantage through branding and achieve long-term success in the global construction industry. [ABSTRACT FROM AUTHOR] |
|
Copyright of Engineering Construction & Architectural Management (09699988) is the property of Emerald Publishing Limited and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.) |
| قاعدة البيانات: |
Business Source Index |
Full Text Finder