مؤتمر
RESOLVING THE CLIMATE CHANGE SOCIAL DILEMMA AND BRAND VALUE: CONCEPTUALIZING A FRAMEWORK INVOLVING SOCIAL RESPONSIBILITY PRACTICES AND PUBLIC POLICY.
| العنوان: | RESOLVING THE CLIMATE CHANGE SOCIAL DILEMMA AND BRAND VALUE: CONCEPTUALIZING A FRAMEWORK INVOLVING SOCIAL RESPONSIBILITY PRACTICES AND PUBLIC POLICY. |
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| المؤلفون: | Rashidi-Sabet, Siavash1 Siavash.Rashidi-Sabet@ttu.edu, Madhavaram, Sreedhar1 |
| المصدر: | AMA Winter Academic Conference Proceedings. 2022, Vol. 33, p1104-1106. 3p. |
| مصطلحات موضوعية: | *BRAND equity, CLIMATE change, SOCIAL responsibility |
| Reviews & Products: | BRAND Valued: How Socially Valued Brands Hold the Key to a Sustainable Future & Business Success (Book) |
| قاعدة البيانات: | Business Source Index |
| تدمد: | 10540806 |
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