مؤتمر
To Touch or Not To Touch? The Effect of Product Touch on Consumers’ Product Attribute Processing and Preference.
| العنوان: | To Touch or Not To Touch? The Effect of Product Touch on Consumers’ Product Attribute Processing and Preference. |
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| المؤلفون: | Wumei Liu1, Wen Wan, Echo2, Haizhong Wang3 |
| المصدر: | Advances in Consumer Research. 2020, Vol. 48, p512-513. 2p. |
| مصطلحات موضوعية: | *PRODUCT attributes, *CONSUMER goods, *CONSUMER behavior, *CONSUMER preferences, *CONSUMER psychology, ENVIRONMENTAL literacy |
| قاعدة البيانات: | Business Source Index |
| تدمد: | 00989258 |
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