التفاصيل البيبلوغرافية
| العنوان: |
BPC/MRS enquiry into election polling 2015: Ipsos MORI response and perspective. |
| المؤلفون: |
Mortimore, Roger1, Baines, Paul2, Worcester, Robert1, Gill, Mark3 |
| المصدر: |
International Journal of Market Research. 2017, Vol. 59 Issue 3, p285-300. 16p. |
| مصطلحات موضوعية: |
*PUBLIC opinion polls, *CONSUMER behavior, *MARKET surveys, ELECTIONS, BRITISH politics & government, 2007-, SOCIAL surveys |
| مصطلحات جغرافية: |
UNITED Kingdom |
| مستخلص: |
The article explores the unsatisfactory results of pre-election opinion polling in the 2015 British general election and the British Polling Council/Market Research Society (BPC/MRS) enquiry report into polling by P. Sturgis and colleagues, providing a response from Ipsos MORI and associated researchers at King's College London and Cranfield Universities. Topics discussed include examination on the accuracy of the forecasts drawn based upon pre-election opinion polls at the 2015 general election, and difference between the 2010 general election and the 2015 election. |
| قاعدة البيانات: |
Business Source Index |
