التفاصيل البيبلوغرافية
| العنوان: |
Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior. |
| المؤلفون: |
Prince, Jeffrey1 jeffprin@indiana.edu, Greenstein, Shane2 sgreenstein@hbs.edu |
| المصدر: |
Journal of Economics & Management Strategy. Summer2017, Vol. 26 Issue 2, p293-317. 25p. 6 Charts, 1 Graph. |
| مصطلحات موضوعية: |
*STREAMING video & television, *CONSUMER preferences, *TELEVISION broadcasting, *CABLE television subscription cancellations, DIGITAL technology |
| مستخلص: |
The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and online streaming (also known as over-the-top, or OTT). We apply our model to a U.S. data set encompassing both the digital switchover for OTA and the emergence of OTT, along with a recession, and use it to analyze cord-cutting behavior (i.e., dropping of cable/satellite subscriptions). We find high levels of cord cutting during this time, and evidence that it became relatively more prevalent among low-income and younger households-suggesting this group responded to changes in OTA and streaming options. We find little evidence of households weighing relative content offerings/quality when choosing their means of video provision during the timespan of our data. This last finding has important ramifications for strategic interaction between content providers. [ABSTRACT FROM AUTHOR] |
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| قاعدة البيانات: |
Business Source Index |
