التفاصيل البيبلوغرافية
| العنوان: |
The Right Mix: Brands vs Private Labels. |
| المؤلفون: |
Ryan, Thomas J.1,2 tomjryan@yahoo.com |
| المصدر: |
Apparel Magazine. Feb2004, Vol. 45 Issue 6, p30-33. 4p. 8 Color Photographs. |
| مصطلحات موضوعية: |
*HOUSE brands, *CLOTHING industry, *DEPARTMENT stores, *RETAIL stores, *MERCHANDISING, *POINT-of-sale advertising |
| مستخلص: |
The article reports on finding the right blend of national brands and private labels in apparels. Department stores are increasingly looking to ramp up private label penetration in order to enhance margins and provide greater differentiation on the selling floor. As they were in their beginnings in the '80s and '90s, private labels continue to be heavily featured in opening price point ranges in order to meet the shopper's demand for lower prices, or "value." But many of the major chains are looking at private labels to replace lagging national brands in moderate and better classifications. David Bassuk, principal and merchandising specialist at Kurt Salmon Associates Inc., specializing in merchandising and private brand development, says department stores clearly have an incentive to expand private labels across categories because private label margins run between 6 percent and 10 percent higher, on average, than national brands. Bassuk believes the push into fashion comes as many private labels have graduated from being "filler product" on store shelves to brands in their own right. |
| قاعدة البيانات: |
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