مؤتمر
Warmer but Less Competent: When Co-Branding Helps or Hurts Less-Known Brands.
| العنوان: | Warmer but Less Competent: When Co-Branding Helps or Hurts Less-Known Brands. |
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| المؤلفون: | Ke Zhang1, Kim, Sara1, Echo Wen Wan1 |
| المصدر: | Advances in Consumer Research. 2016, Vol. 44, p768-768. 1/6p. |
| مصطلحات موضوعية: | *LIGHTING, *COMMERCIAL products |
| مستخلص: | The article focuses on a study that explores influence of lighting conditions on innovative product adoption. |
| قاعدة البيانات: | Business Source Index |
| تدمد: | 00989258 |
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