التفاصيل البيبلوغرافية
| العنوان: |
Steve Sternberg. (cover story) |
| المؤلفون: |
Duttge, Willow |
| المصدر: |
Advertising Age. 9/18/2006, Vol. 77 Issue 38, Special section pS10-S10. 1/4p. 1 Color Photograph. |
| مصطلحات موضوعية: |
*EXECUTIVES, *MASS media ratings, *MEDIAN (Mathematics), *TELEVISION, *RESEARCH |
| الشركة/الكيان: |
MAGNA Global USA Inc. |
| People: |
STERNBERG, Steve |
| مستخلص: |
This article features Steve Sternberg, executive vice-president of audience analysis at Magna Global. He pointed out in a new study that Nielsen Media Research's minute-by-minute ratings system should ideally be a more precise second-by-second system. As a consistently influential figure in the media business, Sternberg was also one of the first to use median age as a descriptor, which he claims has now become commonplace in television research. |
| قاعدة البيانات: |
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