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The article looks at low-cost, long-haul flights offered by Emirates Airline, a carrier based in Dubai. Tim Clark, the president of Emirates, forecast that it would be only a matter of time before "the short-haul low-cost model migrated into long haul". Writing in Airline Business, a trade magazine, he envisaged a version of the upcoming Airbus A380 super-jumbo carrying 760 passengers, all in economy class, buying coffee and food at self-service counters and paying for access to in-flight entertainment or even gambling. Already Emirates offers flights from London, Paris and Frankfurt to Hong Kong, via Dubai, that are up to 30% cheaper than direct flights operated by British Airways, Air France-KLM and Lufthansa. |
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