دورية أكاديمية
A resource-advantage theory typology of strategic segmentation
العنوان: | A resource-advantage theory typology of strategic segmentation |
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المؤلفون: | Thoeni, Andrew T., Marshall, Greg W., Campbell, Stacy M. |
المصدر: | European Journal of Marketing, 2016, Vol. 50, Issue 12, pp. 2192-2215. |
الوصول الحر: | http://www.emeraldinsight.com/doi/10.1108/EJM-08-2015-0585Test |
قاعدة البيانات: | Emerald Insight |
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