دورية أكاديمية

A resource-advantage theory typology of strategic segmentation

التفاصيل البيبلوغرافية
العنوان: A resource-advantage theory typology of strategic segmentation
المؤلفون: Thoeni, Andrew T., Marshall, Greg W., Campbell, Stacy M.
المصدر: European Journal of Marketing, 2016, Vol. 50, Issue 12, pp. 2192-2215.
الوصول الحر: http://www.emeraldinsight.com/doi/10.1108/EJM-08-2015-0585Test
قاعدة البيانات: Emerald Insight
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