دورية أكاديمية
Media Ecology Through Android-Based Library Service Promotion Strategy (E-Pustaka) ; MEDIA MELALUI STRATEGI PROMOSI LAYANAN PERPUSTAKAAN BERBASIS ANDROID (E-PUSTAKA)
| العنوان: | Media Ecology Through Android-Based Library Service Promotion Strategy (E-Pustaka) ; MEDIA MELALUI STRATEGI PROMOSI LAYANAN PERPUSTAKAAN BERBASIS ANDROID (E-PUSTAKA) |
|---|---|
| المؤلفون: | Abidin, Saenal, Wahyuni, Asti, Tike, Arifuddin, Tajibu, Kamaluddin |
| المصدر: | Jurnal Kajian Manajemen Dakwah; Vol 5 No 1 (2023): Jurnal Kajian Manajemen Dakwah; 12-21 ; 2685-7146 |
| بيانات النشر: | Institut Agama Islam Negeri Parepare |
| سنة النشر: | 2023 |
| المجموعة: | Sao Jurnal IAIN Parepare |
| مصطلحات موضوعية: | Media Ecology, Promotion Strategi, Library Promotion, Ekologi Media, Strategi Promosi, Promosi Perpustakaan |
| الوصف: | Penelitian ini membahas mengenai ekologi media melalui Promosi Layanan Perpustakaan Berbasis Android (e-pustaka) di Dinas Perpustakaan Umum Kota Makassar. Rumusan masalah penelitian ini adalah terkait ekologi media melalui Promosi Layanan Perpustakaan Berbasis Android (e-pustaka) di Dinas Perpustakaan Umum Kota Makassar. Jenis penelitian yang digunakan dalam penelitian ini adalah penelitian kualitatif dengan pendekatan deskriptif kualitatif. Informan yang dipilih untuk melengkapi data dalam penelitian ini yaitu Pustakawan Dinas Perpustakaan Umum Kota Makassar dan Pengguna e-pustaka tersebut. Peneliti memperoleh data dengan melakukan observasi, wawancara dan dokumentasi. Teknik analisis data yang digunakan penulis yaitu metode kualitatif. Hasil penelitian ini memperoleh kesimpulan bahwa Strategi Promosi Perpustakaan Berbasis Android (e-pustaka) di Dinas Perpustakaan Umum Kota Makassar yang dilakukan oleh pustakawan yaitu promosi dengan pemanfaatan Media sosial seperti facebook dan instagram, Kerjasama Mitra berbagai Media seperti Media Cetak dan Media Penyiaran yaitu membuat iklan layanan masyarakat sebagai publikasi minat baca di televisi, koran cetak dan online, brosur, spanduk dan poster serta Mensosialisasikan e-pustaka ke sekolah-sekolah. Melalui penelitian ini, diketahui bahwa ekologi media telah terbentuk di perpustakaan ditandai dengan semakin bertambahnya jumlah pengunjung perpustakaan setiap harinya karena memperoleh informasi terkait layanan perpustakaan melaui media yang ada. |
| نوع الوثيقة: | article in journal/newspaper |
| وصف الملف: | application/pdf |
| اللغة: | English |
| العلاقة: | http://ejurnal.iainpare.ac.id/index.php/jkmd/article/view/4687/1545Test; http://ejurnal.iainpare.ac.id/index.php/jkmd/article/view/4687Test |
| DOI: | 10.35905/jkmd.v5i1.4687 |
| الإتاحة: | https://doi.org/10.35905/jkmd.v5i1.4687Test http://ejurnal.iainpare.ac.id/index.php/jkmd/article/view/4687Test |
| حقوق: | Copyright (c) 2023 Saenal Abidin, Asti Wahyuni, Arifuddin Tike, Kamaluddin Tajibu ; https://creativecommons.org/licenses/by/4.0Test |
| رقم الانضمام: | edsbas.C0B24A97 |
| قاعدة البيانات: | BASE |
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