رسالة جامعية
Analisis de exportación y plan estratégico de marketing para la venta de rosas preservadas BEAUTYFLOR en el mercado nacional e internacional
| العنوان: | Analisis de exportación y plan estratégico de marketing para la venta de rosas preservadas BEAUTYFLOR en el mercado nacional e internacional |
|---|---|
| المؤلفون: | Moya Cuito, María Gabriela, Almeida Pazmiño, Andrea Carolina |
| المساهمون: | Castillo, Saùl |
| بيانات النشر: | QUITO/UIDE/2016 |
| سنة النشر: | 2016 |
| المجموعة: | Universidad Internacional del Ecuador Quito: Repositorio Digital UIDE |
| مصطلحات موضوعية: | MARKETING, MERCADEO, ROSAS PRESERVADAS, BEAUTYFLOR |
| جغرافية الموضوع: | Sede Quito |
| الوصف: | Beautyflor inició sus actividades hace aproximadamente 4 años, con la distribución y venta de rosas naturales preservadas, las mismas que tienen un tiempo de duración de 3 años. El producto se dirigirá a un segmento objetivo en el mercado nacional, el cual comprende, hombres y mujeres que se encuentran entre los 26 a 35 años de edad, quienes, al momento de adquirir rosas preservadas buscan que sus atributos: color, aroma, tamaño y calidad cumplan sus expectativas. Beautyflor, al ser innovador y competitivo, puede fácilmente ingresar a este segmento, debido a sus factores diferenciadores del producto, lo que se ha considerado creará un Top Of Mind en la mente del consumidor, lo que permite establecerse en el mercado a corto, mediano y largo plazo. ; Beautyflor started its activities about four years ago, with the distribution and sells of preserved roses, which has a duration time of 3 years. The product`s target includes men and women between 26-35 years of age, who, when purchasing roses preserved seek determined that the attributes (color, fragrancy, size and quality) to meet their expectations. Beautyflor having an innovative and competitive product, can easily enter to this segment, due to its diferenciative factors, which we considerate will create a Top of Mind in the consumers, allowing stablishment in the market in the short, middle and long term. |
| نوع الوثيقة: | master thesis |
| وصف الملف: | 182p.; application/pdf |
| اللغة: | Spanish; Castilian |
| العلاقة: | Moya Cuito,María Gabriela. (2016). Analisis de exportación y plan estratégico de marketing para la venta de rosas preservadas BEAUTYFLOR en el mercado nacional e internacional. Facultad de Ciencias Administrativas. UIDE. Quito. 182p.; BQU'054384; http://repositorio.uide.edu.ec/handle/37000/1523Test |
| الإتاحة: | http://repositorio.uide.edu.ec/handle/37000/1523Test |
| حقوق: | openAccess ; http://creativecommons.org/licenses/by-nc-sa/3.0/ecTest/ |
| رقم الانضمام: | edsbas.8FB15D58 |
| قاعدة البيانات: | BASE |
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