دورية
DoH to develop rules for Patient Choice marketing.
| العنوان: | DoH to develop rules for Patient Choice marketing. |
|---|---|
| المؤلفون: | Harwood, Jonathan |
| المصدر: | Marketing Week. 1/19/2006, Vol. 29 Issue 3, p13-13. 1/4p. |
| مصطلحات موضوعية: | *PHYSICIANS, *HOSPITALS, GUIDELINES, PATIENTS |
| مصطلحات جغرافية: | UNITED Kingdom |
| الشركة/الكيان: | GREAT Britain. National Health Service , GREAT Britain. Dept. of Health |
| مستخلص: | The article reports that the Department of Health is developing new guidelines and campaigns based around its controversial patient choice policy, which came into force at the beginning of the year. An awareness campaign explaining the scheme to patients is being launched across Great Britain. Meantime, the department is in the process of preparing guidelines to oversee the marketing efforts of National Health Service trusts. According to the new policy the doctors must offer patients a choice of four different hospitals for treatment. |
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