المؤلفون: Lee, Seungji¹ (AUTHOR), Kim, Jooyoung² (AUTHOR), Read, Glenna L.² (AUTHOR), Kim, Sung-Phil¹ (AUTHOR) spkim@unist.ac.kr

المصدر: Journal of Advertising. Jun/Jul2024, Vol. 53 Issue 3, p342-356. 15p.

مصطلحات موضوعية: *INTERNET advertising, *ADVERTISING, *INFORMATION processing, ENCODING, EMOTIONS, VIDEOS, ELECTROENCEPHALOGRAPHY

المؤلفون: Dash, Aishwarya¹ (AUTHOR), Pant, Pushpesh² (AUTHOR), Sarmah, S. P.¹ (AUTHOR) spsarmah@iem.iitkgp.ac.in, Tiwari, M. K.¹ (AUTHOR)

المصدر: International Journal of Production Research. May2024, Vol. 62 Issue 9, p3120-3145. 26p.

مصطلحات موضوعية: *ORGANIZATIONAL performance, *EXPERTISE, *INFORMATION theory, INTERNET of things, PANEL analysis

المؤلفون: Dong, Beibei (AUTHOR) bdong@lehigh.edu, Zhuang, Mengzhou (AUTHOR), Fang, Eric (AUTHOR), Huang, Minxue (AUTHOR)

المصدر: Journal of Marketing. Mar2024, Vol. 88 Issue 2, p141-162. 22p.

مصطلحات موضوعية: *INTERNET advertising, *NATIVE advertising, *RECOMMENDER systems, *IN-stream advertising, *ARTIFICIAL intelligence, *CLICK through rate, SUBSCRIPTION Internet services

المصدر: Harvard Business Review. May/Jun2024, Vol. 102 Issue 3, p156-159. 4p. 12 Color Photographs.

مصطلحات موضوعية: *INFLUENCER marketing, *BUSINESS skills, *HUMAN resources departments, *TALENT management, INTERNET celebrities

المؤلفون: Ray, Abhishek¹ (AUTHOR) aray8@gmu.edu, Ghasemkhani, Hossein² (AUTHOR) hossein@purdue.edu, Martinelli, Cesar³ (AUTHOR) cmarti33@gmu.edu

المصدر: Journal of Management Information Systems. 2024, Vol. 41 Issue 2, p367-393. 27p.

مصطلحات موضوعية: *INTERNET marketing, NEWS websites, POLARIZATION (Social sciences), PERCEPTION (Philosophy), NEWS consumption, VIRTUAL communities, MARKETPLACES

المؤلفون: Lambrecht, Anja (AUTHOR), Tucker, Catherine (AUTHOR), Zhang, Xu (AUTHOR) alambrecht@london.edu

المصدر: Journal of Marketing Research (JMR). Apr2024, Vol. 61 Issue 2, p248-270. 23p.

مصطلحات موضوعية: *TELEVISION advertising, *INTERNET sales, *CONSUMER behavior, *ONLINE shopping, *INTERTEMPORAL choice, MEASUREMENT

المؤلفون: Cram, W. Alec¹ wacram@uwaterloo.ca, D'Arcy, John² jdarcy@udel.edu, Benlian, Alexander³ benlian@ise.tu-darmstadt.de

المصدر: MIS Quarterly. Mar2024, Vol. 48 Issue 1, p95-136. 42p.

مصطلحات موضوعية: *BEHAVIORAL research, INTERNET security, NEUTRALIZATION theory, HUMAN behavior

المؤلفون: Liu, Yi¹ (AUTHOR), Zhang, Justin Zuopeng² (AUTHOR), Jasimuddin, Sajjad³ (AUTHOR), Babai, M. Zied³ (AUTHOR) mohamed-zied.babai@kedgebs.com

المصدر: International Journal of Production Research. Apr2024, Vol. 62 Issue 8, p2812-2831. 20p.

مصطلحات موضوعية: *DIGITAL transformation, *INTERNET, *CUSTOMER cocreation, *BUSINESS enterprises, *MARKETING management, *COMPETITIVE advantage in business, DIGITAL technology

مصطلحات جغرافية: CHINA

المؤلفون: Ren, Xinxin¹ (AUTHOR), Gong, Yeming² (AUTHOR), Rekik, Yacine³ (AUTHOR), Xu, Xianhao¹ (AUTHOR) xxhao@hust.edu.cn

المصدر: International Journal of Production Research. Apr2024, Vol. 62 Issue 7, p2548-2565. 18p.

مصطلحات موضوعية: *INTERNET stores, *SHIPMENT of goods, *INVENTORIES, *INVENTORY control, QUANTILE regression, DISTANCE education

المؤلفون: Mu, Xiaoshao¹ (AUTHOR), Antwi-Afari, Maxwell Fordjour² (AUTHOR) m.antwiafari@aston.ac.uk

المصدر: International Journal of Production Research. Mar2024, Vol. 62 Issue 5, p1928-1952. 25p.

مصطلحات موضوعية: *INDUSTRIAL management, *CYBER physical systems, *MANAGEMENT science, INTERNET of things, EVIDENCE gaps