دورية أكاديمية
FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA
| العنوان: | FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION INVOLVEMENT GENERASI MILLENNIAL DI TRAVELOKA |
|---|---|
| المؤلفون: | Ridho Ryswaldi, Vera Pujani |
| المصدر: | Journal of Management and Business Review, Vol 17, Iss 1, Pp 45-62 (2020) |
| بيانات النشر: | Research Center and Case Clearing House, Sekolah Tinggi Manajemen PPM, 2020. |
| سنة النشر: | 2020 |
| المجموعة: | LCC:Business |
| مصطلحات موضوعية: | social media usage, ewom, third party recognitiom, legal framework, trust, purchase decision involvement, Business, HF5001-6182 |
| الوصف: | This research was conducted aiming to find out the factors that influence interests of millennial generation towards purchase decision involvement mediated by trust. The independent variable in this study is social media usage, eWOM, third party recognition, and legal framework. The sample collection technique is done by non probability sampling with purposive sampling. Millennial generation in this study has an age range of 18-34 years. Respondents are undergraduate and graduate students in the city of Padang. The number of respondents in this study were 216 respondents. The data analysis technique used in this study was Maximum Likelihood. In this study obtained social media usage, eWOM, and legal framework have a significant positive effect on purchase decision involvement, while third party recognition has no effect. For mediation by trusts, social media usage, eWOM, third party recognitiom, and legal framework, affect purchase decision involvement |
| نوع الوثيقة: | article |
| وصف الملف: | electronic resource |
| اللغة: | English Indonesian |
| تدمد: | 1829-8176 2503-0736 |
| العلاقة: | https://jmbr.ppm-school.ac.id/index.php/jmbr/article/view/168Test; https://doaj.org/toc/1829-8176Test; https://doaj.org/toc/2503-0736Test |
| DOI: | 10.34149/jmbr.v17i1.168 |
| الوصول الحر: | https://doaj.org/article/c6909aa90dff42df8ff4dd9eaad5a004Test |
| رقم الانضمام: | edsdoj.6909aa90dff42df8ff4dd9eaad5a004 |
| قاعدة البيانات: | Directory of Open Access Journals |
| تدمد: | 18298176 25030736 |
|---|---|
| DOI: | 10.34149/jmbr.v17i1.168 |