المؤلفون: Angela Carelli, Alessandra Nardone, Patrizia Papetti

المساهمون: IGWT, Carelli, Angela, Nardone, Alessandra, Papetti, Patrizia

مصطلحات موضوعية: luxury goods marketing, marketing product lever, proper and direct attributes, brand, brand extension, co-branding

العلاقة: info:eu-repo/semantics/altIdentifier/isbn/978-954-21-0904-4; ispartofbook:Commodity science in a changing world; firstpage:130; lastpage:136; numberofpages:7; alleditors:IGWT; https://hdl.handle.net/11580/57152Test

الإتاحة: https://hdl.handle.net/11580/57152Test

المؤلفون: Carelli, Angela, Alessandra, Nardone, Papetti, Patrizia

مصطلحات موضوعية: co-branding, proper and direct attributes, brand extension, brand, marketing product lever, luxury goods marketing, luxury goods marketing, marketing product lever, proper and direct attributes, brand, brand extension , co-branding

الوصول الحر: https://explore.openaire.eu/search/publication?articleId=od______3980::7f44aa7a2408500251f62c9c3dbcf5aeTest
https://hdl.handle.net/11580/57152Test